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\def\WIPO{World Intellectual Property Organisation}
\)
World Intellectual Property Report 2013 : Brand - Reputation and Image in the Global Marketplace.
2013
Files
Details
Title
World Intellectual Property Report 2013 : Brand - Reputation and Image in the Global Marketplace.
Item Type
Book
Description
140 pages ; [28] cm.
ISBN
9789280524116
ISSN
2790-9883
2790-9891
2790-9891
Summary
WIPO's World Intellectual Property Report 2013 explores the role that brands play in today's global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
Type of File
Print publication.
Series
World Intellectual Property Report (WIPR)
Translations
Publication Chapters
Published
Geneva, Switzerland : World Intellectual Property Organization, 2013.
Language
English
Record Appears in
Added Corporate Author