World Intellectual Property Report 2013 : Brand - Reputation and Image in the Global Marketplace.

World Intellectual Property Report 2013 : Brand - Reputation and Image in the Global Marketplace.

Book

140 pages ; [28] cm.

9789280524116

2790-9883
2790-9891

WIPO's World Intellectual Property Report 2013 explores the role that brands play in today's global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.

Print publication.

World Intellectual Property Report (WIPR)

Geneva, Switzerland : World Intellectual Property Organization, 2013.

eng

WIPO Publications > English
World Intellectual Property Report