\(
\def\WIPO{World Intellectual Property Organisation}
\)
World Intellectual Property Report 2013 : Brand - Reputation and Image in the Global Marketplace.
2013
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Citation
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Полное описание
Название
World Intellectual Property Report 2013 : Brand - Reputation and Image in the Global Marketplace.
Тип объекта
Book
Описание
140 pages ; [28] cm.
ISBN
9789280524116
ISSN
2790-9883
2790-9891
2790-9891
Резюме
WIPO's World Intellectual Property Report 2013 explores the role that brands play in today's global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
Формат файла
Print publication.
Серии
World Intellectual Property Report (WIPR)
Переводы
Главы публикации
Опубликовано
Geneva, Switzerland : World Intellectual Property Organization, 2013.
Язык(и)
eng
Запись имеется в
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