\(
\def\WIPO{World Intellectual Property Organisation}
\)
World Intellectual Property Report 2013 : Brand - Reputation and Image in the Global Marketplace.
2013
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Files
Détails
Titre
World Intellectual Property Report 2013 : Brand - Reputation and Image in the Global Marketplace.
Type d’élément
Book
Description
140 pages ; [28] cm.
ISBN
9789280524116
ISSN
2790-9883
2790-9891
2790-9891
Résumé
WIPO's World Intellectual Property Report 2013 explores the role that brands play in today's global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
Type de fichier
Print publication.
Série
World Intellectual Property Report (WIPR)
Traductions
Chapitres de la publication
Publié
Geneva, Switzerland : World Intellectual Property Organization, 2013.
Langue
Anglais
Le document apparaît dans
Auteur institutionnel ajouté