\(
\def\WIPO{World Intellectual Property Organisation}
\)
World Intellectual Property Report 2013 : Brand - Reputation and Image in the Global Marketplace.
2013
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Files
Detalles
Título
World Intellectual Property Report 2013 : Brand - Reputation and Image in the Global Marketplace.
Tipo de elemento
Book
Descripción
140 pages ; [28] cm.
ISBN
9789280524116
ISSN
2790-9883
2790-9891
2790-9891
Resúmen
WIPO's World Intellectual Property Report 2013 explores the role that brands play in today's global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
Tipo de archivo
Print publication.
Serie
World Intellectual Property Report (WIPR)
Traducciones
Capítulos de publicación
Publicado
Geneva, Switzerland : World Intellectual Property Organization, 2013.
Lengua(s)
eng
El registro aparece en
Autor corporativo secundario