\(
\def\WIPO{World Intellectual Property Organisation}
\)
World Intellectual Property Report 2013 : Brand - Reputation and Image in the Global Marketplace.
2013
Files
详细记录
Title
World Intellectual Property Report 2013 : Brand - Reputation and Image in the Global Marketplace.
项目类型
Book
描述
140 pages ; [28] cm.
国际图书编号
9789280524116
国际标准期刊编号
2790-9883
2790-9891
2790-9891
数字对象唯一标识符
摘要
WIPO's World Intellectual Property Report 2013 explores the role that brands play in today's global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.
字段类型
Print publication.
丛编
World Intellectual Property Report (WIPR)
Publication Chapters
Published
Geneva, Switzerland : World Intellectual Property Organization, 2013.
语言
eng
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