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\def\WIPO{World Intellectual Property Organisation}
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How you can avoid getting crunched / Stephen Mulrenan.
2008
72 GB
Available at WIPO Library
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Items
Полное описание
Title
How you can avoid getting crunched / Stephen Mulrenan.
Author
Тип объекта
Journal article
Описание
1 volume ([6] pages) ; [28] cm.
Alternate Call Number
72 GB
Примечание
Turmoil in the financial markets over the last few months has led to plunging share prices and boardroom unrest. With IP budgets under intense pressure, this article examines what practical steps brand owners can take to negotiate the credit crunch.
Серии
Managing Intellectual Property ; November 2008, No 184, pages 34-40.
Published
London [England] : Euromoney Institutional Investor PLC, 2008.
Язык(и)
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