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\def\WIPO{World Intellectual Property Organisation}
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How you can avoid getting crunched / Stephen Mulrenan.
2008
72 GB
Disponible à WIPO Library
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Articles
Détails
Titre
How you can avoid getting crunched / Stephen Mulrenan.
Auteur
Type d’élément
Journal article
Description
1 volume ([6] pages) ; [28] cm.
Autre cote
72 GB
Note
Turmoil in the financial markets over the last few months has led to plunging share prices and boardroom unrest. With IP budgets under intense pressure, this article examines what practical steps brand owners can take to negotiate the credit crunch.
Série
Managing Intellectual Property ; November 2008, No 184, pages 34-40.
Publié
London [England] : Euromoney Institutional Investor PLC, 2008.
Langue
Néerlandais
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