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How you can avoid getting crunched / Stephen Mulrenan.
Mulrenan, Stephen., author.
2008
72 GB
Available at WIPO Library
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Title
How you can avoid getting crunched / Stephen Mulrenan.
Author
Mulrenan, Stephen., author.
Item Type
Journal article
Description
1 volume ([6] pages) ; [28] cm.
Alternate Call Number
72 GB
Note
Turmoil in the financial markets over the last few months has led to plunging share prices and boardroom unrest. With IP budgets under intense pressure, this article examines what practical steps brand owners can take to negotiate the credit crunch.
Series
Series
Managing Intellectual Property ; November 2008, No 184, pages 34-40.
Published
London [England] : Euromoney Institutional Investor PLC, 2008.
Language
Dutch
Record Appears in
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