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\def\WIPO{World Intellectual Property Organisation}
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How you can avoid getting crunched / Stephen Mulrenan.
2008
72 GB
Available at WIPO Library
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Items
Detalles
Título
How you can avoid getting crunched / Stephen Mulrenan.
Tipo de elemento
Journal article
Descripción
1 volume ([6] pages) ; [28] cm.
Número de llamada alternativo
72 GB
Nota
Turmoil in the financial markets over the last few months has led to plunging share prices and boardroom unrest. With IP budgets under intense pressure, this article examines what practical steps brand owners can take to negotiate the credit crunch.
Serie
Managing Intellectual Property ; November 2008, No 184, pages 34-40.
Publicado
London [England] : Euromoney Institutional Investor PLC, 2008.
Lengua(s)
dut
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