\(
\def\WIPO{World Intellectual Property Organisation}
\)
The Intersection of Intellectual Property, Branding and Diversity in Modern Advertising
2023
格式
| 格式 | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DataCite | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |
Cite
详细记录
题名
The Intersection of Intellectual Property, Branding and Diversity in Modern Advertising
项目类型
Journal article
描述
1 article.
数字对象唯一标识符
摘要
What do Apple’s “Inclusion and Diversity – Open”, Dove’s “Real Beauty” RBC’s “That Little Voice”, Procter & Gamble’s “The Talk” and Heineken’s “Open your World” campaigns have in common? These campaigns embrace diverse groups of people and perspectives and highlight commonly overlooked social issues. Their strategic conceptualization and production disrupt the advertising “script,” allowing the brands to distinguish themselves through their memorable messaging.
连续资源
出版信息
Geneva, Switzerland : World Intellectual Property Organization, 2023.
语言
eng