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\def\WIPO{World Intellectual Property Organisation}
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The Intersection of Intellectual Property, Branding and Diversity in Modern Advertising
2023
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Details
Title
The Intersection of Intellectual Property, Branding and Diversity in Modern Advertising
Item Type
Journal article
Description
1 article.
Summary
What do Apple’s “Inclusion and Diversity – Open”, Dove’s “Real Beauty” RBC’s “That Little Voice”, Procter & Gamble’s “The Talk” and Heineken’s “Open your World” campaigns have in common? These campaigns embrace diverse groups of people and perspectives and highlight commonly overlooked social issues. Their strategic conceptualization and production disrupt the advertising “script,” allowing the brands to distinguish themselves through their memorable messaging.
Series
Linked Resources
Translations
Published
Geneva, Switzerland : World Intellectual Property Organization, 2023.
Language
English
Record Appears in