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\def\WIPO{World Intellectual Property Organisation}
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The Intersection of Intellectual Property, Branding and Diversity in Modern Advertising
2023
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Detalles
Título
The Intersection of Intellectual Property, Branding and Diversity in Modern Advertising
Tipo de elemento
Journal article
Descripción
1 article.
Resúmen
What do Apple’s “Inclusion and Diversity – Open”, Dove’s “Real Beauty” RBC’s “That Little Voice”, Procter & Gamble’s “The Talk” and Heineken’s “Open your World” campaigns have in common? These campaigns embrace diverse groups of people and perspectives and highlight commonly overlooked social issues. Their strategic conceptualization and production disrupt the advertising “script,” allowing the brands to distinguish themselves through their memorable messaging.
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Publicado
Geneva, Switzerland : World Intellectual Property Organization, 2023.
Lengua(s)
eng
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