\(
\def\WIPO{World Intellectual Property Organisation}
\)
The Intersection of Intellectual Property, Branding and Diversity in Modern Advertising
2023
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DataCite | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |
Citer
Détails
Titre
The Intersection of Intellectual Property, Branding and Diversity in Modern Advertising
Type d’élément
Journal article
Description
1 article.
Résumé
What do Apple’s “Inclusion and Diversity – Open”, Dove’s “Real Beauty” RBC’s “That Little Voice”, Procter & Gamble’s “The Talk” and Heineken’s “Open your World” campaigns have in common? These campaigns embrace diverse groups of people and perspectives and highlight commonly overlooked social issues. Their strategic conceptualization and production disrupt the advertising “script,” allowing the brands to distinguish themselves through their memorable messaging.
Série
Ressources liées
Traductions
Publié
Geneva, Switzerland : World Intellectual Property Organization, 2023.
Langue
Anglais
Le document apparaît dans