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Details
Title
Ten top trends in global brand licensing.
Author
Item Type
Journal article
Description
GB 139 July 2010 ; [28] cm
ISSN
2044-7175
Alternate Call Number
GB 139
Summary
Brand licensing has evolved into a high visibility corporate business tool. It keeps taking on new twists and turns, and achieving long-term success is an increasing but worthwhile challenge. Here are ten key trends to keep in mind as you work to get your fair share of the pie.
Published
London, England: Informa, U.K. 2010.
Language
English
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