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تفاصيل
Title
Ten top trends in global brand licensing.
Author
نوع المادة
Journal article
الوصف
GB 139 July 2010 ; [28] cm
الرقم الدولي المعياري المسلسل
2044-7175
Alternate Call Number
GB 139
ملخص
Brand licensing has evolved into a high visibility corporate business tool. It keeps taking on new twists and turns, and achieving long-term success is an increasing but worthwhile challenge. Here are ten key trends to keep in mind as you work to get your fair share of the pie.
السلسلة
Published
London, England: Informa, U.K. 2010.
اللغة(لغات)
eng
السجل يظهر فى