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Полное описание
Название
Ten top trends in global brand licensing.
Автор
Тип объекта
Journal article
Описание
GB 139 July 2010 ; [28] cm
ISSN
2044-7175
Альтернативный идентификационный номер
GB 139
Резюме
Brand licensing has evolved into a high visibility corporate business tool. It keeps taking on new twists and turns, and achieving long-term success is an increasing but worthwhile challenge. Here are ten key trends to keep in mind as you work to get your fair share of the pie.
Опубликовано
London, England: Informa, U.K. 2010.
Язык(и)
eng
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