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详细记录
Title
Ten top trends in global brand licensing.
Author
项目类型
Journal article
描述
GB 139 July 2010 ; [28] cm
国际标准期刊编号
2044-7175
Alternate Call Number
GB 139
摘要
Brand licensing has evolved into a high visibility corporate business tool. It keeps taking on new twists and turns, and achieving long-term success is an increasing but worthwhile challenge. Here are ten key trends to keep in mind as you work to get your fair share of the pie.
Published
London, England: Informa, U.K. 2010.
语言
eng
记录出处