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\def\WIPO{World Intellectual Property Organisation}
\)
Boosting Tourism Development through Intellectual Property.
2021
Files
详细记录
Title
Boosting Tourism Development through Intellectual Property.
项目类型
Book
描述
1 volume (110 pages) ; [28] cm.
国际图书编号
9789280530346
数字对象唯一标识符
摘要
This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. .
字段类型
Digital publication.
连续资源
Published
Geneva, Switzerland : Madrid, Spain : World Intellectual Property Organization, World Tourism Organization, 2021
语言
eng
Copyright Information
License: CC BY 3.0 IGO