\(
\def\WIPO{World Intellectual Property Organisation}
\)
Boosting Tourism Development through Intellectual Property.
2021
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Citation
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Detalles
Title
Boosting Tourism Development through Intellectual Property.
Tipo de elemento
Book
Descripción
1 volume (110 pages) ; [28] cm.
ISBN
9789280530346
Resúmen
This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. .
Tipo de archivo
Digital publication.
Recursos vinculados
Traducciones
Published
Geneva, Switzerland : Madrid, Spain : World Intellectual Property Organization, World Tourism Organization, 2021
Lengua(s)
eng
Copyright Information
License: CC BY 3.0 IGO
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