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\def\WIPO{World Intellectual Property Organisation}
\)
Boosting Tourism Development through Intellectual Property.
2021
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Citation
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Détails
Titre
Boosting Tourism Development through Intellectual Property.
Type d’élément
Book
Description
1 volume (110 pages) ; [28] cm.
ISBN
9789280530346
Résumé
This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. .
Type de fichier
Digital publication.
Ressources liées
Traductions
Publié
Geneva, Switzerland : Madrid, Spain : World Intellectual Property Organization, World Tourism Organization, 2021
Langue
Anglais
Informations relatives au droit d’auteur
License: CC BY 3.0 IGO
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