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\def\WIPO{World Intellectual Property Organisation}
\)
Boosting Tourism Development through Intellectual Property.
2021
Files
Details
Title
Boosting Tourism Development through Intellectual Property.
Item Type
Book
Description
1 volume (110 pages) ; [28] cm.
ISBN
9789280530346
Summary
This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. .
Type of File
Digital publication.
Linked Resources
Translations
Published
Geneva, Switzerland : Madrid, Spain : World Intellectual Property Organization, World Tourism Organization, 2021
Language
English
Copyright Information
License: CC BY 3.0 IGO
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