\(
\def\WIPO{World Intellectual Property Organisation}
\)
Managing Intellectual Property in the Advertising Industry.
2011
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Cite
Citation
Files
Detalles
Título
Managing Intellectual Property in the Advertising Industry.
Variante de título
Creative Industries - Booklet no. 5
Tipo de elemento
Book
Descripción
120 pages ; [28] cm.
ISBN
9789280519518
9280519514
9280519514
ISSN
2789-5432
2789-5440
2789-5440
Resúmen
This study will address various IP-related issues that are important for the efficient management of companies active in creating and implementing advertising content and campaigns.
Nota
Description based upon print version of record.
Na stronie 8: The authors of the study - Gordon Smith, Martin A. Bader, Frauke Ruether and Vladimir Yossifov.
Na stronie 8: The authors of the study - Gordon Smith, Martin A. Bader, Frauke Ruether and Vladimir Yossifov.
Serie
Tipo de archivo
Print publication.
Serie
Creative Industries.
Traducciones
Publicado
Geneva, Switzerland : World Intellectual Property Organization, 2011.
Lengua(s)
eng
Derechos de autor
License: CC BY 3.0 IGO
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