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\def\WIPO{World Intellectual Property Organisation}
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Managing Intellectual Property in the Advertising Industry.
2011
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Citation
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تفاصيل
Title
Managing Intellectual Property in the Advertising Industry.
العنوان البديل
Creative Industries - Booklet no. 5
نوع المادة
Book
الوصف
120 pages ; [28] cm.
الرقم الدولي المعياري للكتاب
9789280519518
9280519514
9280519514
الرقم الدولي المعياري المسلسل
2789-5432
2789-5440
2789-5440
معرف الوثيقة الرقمية
ملخص
This study will address various IP-related issues that are important for the efficient management of companies active in creating and implementing advertising content and campaigns.
ملاحظة
Description based upon print version of record.
Na stronie 8: The authors of the study - Gordon Smith, Martin A. Bader, Frauke Ruether and Vladimir Yossifov.
Na stronie 8: The authors of the study - Gordon Smith, Martin A. Bader, Frauke Ruether and Vladimir Yossifov.
السلسلة
نوع الملف
Print publication.
السلسلة
Creative Industries.
الترجمات
Published
Geneva, Switzerland : World Intellectual Property Organization, 2011.
اللغة(لغات)
eng
Copyright Information
License: CC BY 3.0 IGO
السجل يظهر فى
Added Corporate Author