\(
\def\WIPO{World Intellectual Property Organisation}
\)
Managing Intellectual Property in the Advertising Industry.
2011
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Cite
Citation
Files
Details
Title
Managing Intellectual Property in the Advertising Industry.
Variant Title
Creative Industries - Booklet no. 5
Item Type
Book
Description
120 pages ; [28] cm.
ISBN
9789280519518
9280519514
9280519514
ISSN
2789-5432
2789-5440
2789-5440
Summary
This study will address various IP-related issues that are important for the efficient management of companies active in creating and implementing advertising content and campaigns.
Note
Description based upon print version of record.
Na stronie 8: The authors of the study - Gordon Smith, Martin A. Bader, Frauke Ruether and Vladimir Yossifov.
Na stronie 8: The authors of the study - Gordon Smith, Martin A. Bader, Frauke Ruether and Vladimir Yossifov.
Series
Type of File
Print publication.
Series
Creative Industries.
Translations
Published
Geneva, Switzerland : World Intellectual Property Organization, 2011.
Language
English
Copyright Information
License: CC BY 3.0 IGO
Record Appears in
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