Managing Intellectual Property in the Advertising Industry.

Name: Managing Intellectual Property in the Advertising Industry.
ISBN: 9789280519518

World Intellectual Property Organization.

doi:10.34667/tind.28648

$\def\WIPO{World Intellectual Property Organisation}$

Managing Intellectual Property in the Advertising Industry.

World Intellectual Property Organization.

2011

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Details

Title

Managing Intellectual Property in the Advertising Industry.

Variant Title

Creative Industries - Booklet no. 5

Item Type

Book

Description

120 pages ; [28] cm.

ISBN

9789280519518
9280519514

ISSN

2789-5432
2789-5440

DOI

https://doi.org/10.34667/tind.28648

Summary

This study will address various IP-related issues that are important for the efficient management of companies active in creating and implementing advertising content and campaigns.

Note

Description based upon print version of record.
Na stronie 8: The authors of the study - Gordon Smith, Martin A. Bader, Frauke Ruether and Vladimir Yossifov.

Series

Creative industries

Type of File

Print publication.

Series

Creative Industries.

Translations

See all language versions

Published

Geneva, Switzerland : World Intellectual Property Organization, 2011.

Language

English