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Global innovation management : a strategic approach / J. Christopher Westland.
2008
F 630 WES.G
Available at WIPO Library
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Details
Title
Global innovation management : a strategic approach / J. Christopher Westland.
Description
xlii, 383 pages : illustrations ; 25 cm
ISBN
9780230524910
0230524915 paperback
9781137050526 electronic book
1137050527 electronic book
0230524915 paperback
9781137050526 electronic book
1137050527 electronic book
Alternate Call Number
F 630 WES.G
Summary
Westland provides guidance for development of innovation strategy: from the creation of innovation opportunity to market entry to product re-differentiation when at the end of a lifecycle. Case studies are featured throughout.
Bibliography, etc. Note
Includes bibliographical references (pages 343-364) and index.
Formatted Contents Note
1. Innovation, globalization and commoditization; 2. Understanding innovation; 3. Assessing the potential of an innovation; 4. Business models; 5. Assessing and managing capabilities; 6. Service innovations; 7. Protecting innovations; 8. Entrance strategies for innovations; 9. Technology and the growth of productivity; 10. Communities, networks and reputation; 11. Financing innovations; 12. Understanding and managing creative people; 13. Society and innovation.
Innovation, globalization and commoditization
Understanding innovation
Assessing the potential of an innovation
Business models
Assessing and managing capabilities
Service innovations
Protecting innovations
Entrance strategies for innovations
Technology and the growth of productivity
Communities, networks and reputation
Financing innovations
Understanding and managing creative people
Society and innovation.
Innovation, globalization and commoditization
Understanding innovation
Assessing the potential of an innovation
Business models
Assessing and managing capabilities
Service innovations
Protecting innovations
Entrance strategies for innovations
Technology and the growth of productivity
Communities, networks and reputation
Financing innovations
Understanding and managing creative people
Society and innovation.
Location
E01 01 970792
E02 E02HA 330.341.1 WES
E62 27280
E02 E02HA 330.341.1 WES
E62 27280
Published
Basingstoke, Hampshire : Palgrave Macmillan, 2008.
Language
English
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