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000026782 020__ $$a9780230524910
000026782 020__ $$z0230524915$$qpaperback
000026782 020__ $$z9781137050526$$qelectronic book
000026782 020__ $$z1137050527$$qelectronic book
000026782 035__ $$a(wipo)005528326
000026782 035__ $$a(OCoLC)222665608
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000026782 050_4 $$aHD45$$b.W4286 2008
000026782 08204 $$a658.4063$$222
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000026782 090__ $$c29180$$d29169
000026782 1001_ $$aWestland, J. Christopher,$$eauthor.
000026782 24510 $$aGlobal innovation management :$$ba strategic approach /$$cJ. Christopher Westland.
000026782 264_1 $$aBasingstoke, Hampshire :$$bPalgrave Macmillan,$$c2008.
000026782 300__ $$axlii, 383 pages :$$billustrations ;$$c25 cm
000026782 336__ $$atext$$btxt$$2rdacontent
000026782 337__ $$aunmediated$$bn$$2rdamedia
000026782 338__ $$avolume$$bnc$$2rdacarrier
000026782 504__ $$aIncludes bibliographical references (pages 343-364) and index.
000026782 5050_ $$a1. Innovation, globalization and commoditization; 2. Understanding innovation; 3. Assessing the potential of an innovation; 4. Business models; 5. Assessing and managing capabilities; 6. Service innovations; 7. Protecting innovations; 8. Entrance strategies for innovations; 9. Technology and the growth of productivity; 10. Communities, networks and reputation; 11. Financing innovations; 12. Understanding and managing creative people; 13. Society and innovation.
000026782 5050_ $$aInnovation, globalization and commoditization -- Understanding innovation -- Assessing the potential of an innovation -- Business models -- Assessing and managing capabilities -- Service innovations -- Protecting innovations -- Entrance strategies for innovations -- Technology and the growth of productivity -- Communities, networks and reputation -- Financing innovations -- Understanding and managing creative people -- Society and innovation.
000026782 520__ $$aWestland provides guidance for development of innovation strategy: from the creation of innovation opportunity to market entry to product re-differentiation when at the end of a lifecycle. Case studies are featured throughout.
000026782 650_0 $$aNew products.
000026782 650_0 $$aTechnological innovations.
000026782 650_0 $$aBusiness & management.
000026782 650_0 $$aInternational business enterprises$$xManagement.
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000026782 856__ $$xSzZuIDS NEBIS ZBZ (Osiris-Link) http://opac.nebis.ch/cgi-bin/showAbstract.pl?u20=9780230524910
000026782 942__ $$cMON$$jF 630 WES.G
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000026782 980__ $$aBIB
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