@article{26782,
      author = {Westland, J. Christopher,},
      url = {http://tind.wipo.int/record/26782},
      title = {Global innovation management : a strategic approach /},
      abstract = {Westland provides guidance for development of innovation  strategy: from the creation of innovation opportunity to  market entry to product re-differentiation when at the end  of a lifecycle. Case studies are featured throughout.},
      recid = {26782},
      pages = {xlii, 383 pages :},
}