TY  - GEN
N2  - Westland provides guidance for development of innovation strategy: from the creation of innovation opportunity to market entry to product re-differentiation when at the end of a lifecycle. Case studies are featured throughout.
AB  - Westland provides guidance for development of innovation strategy: from the creation of innovation opportunity to market entry to product re-differentiation when at the end of a lifecycle. Case studies are featured throughout.
T1  - Global innovation management :a strategic approach /
AU  - Westland, J. Christopher,
CN  - HD45
ID  - 26782
KW  - New products.
KW  - Technological innovations.
KW  - Business & management.
KW  - International business enterprises
SN  - 9780230524910
TI  - Global innovation management :a strategic approach /
ER  -