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\def\WIPO{World Intellectual Property Organisation}
\)
The business of intellectual property / Christopher M. Arena, Eduardo M. Carreras.
2008
F 634 ARE.B
Available at WIPO Library
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Items
详细记录
Title
The business of intellectual property / Christopher M. Arena, Eduardo M. Carreras.
描述
xi, 384 pages ; 24 cm
国际图书编号
9780195338386
0195338383 paperback
9780199713578 electronic book
019971357X electronic book
0195338383 paperback
9780199713578 electronic book
019971357X electronic book
Alternate Call Number
F 634 ARE.B
摘要
Focuses on the intersection of law and business as it relates to the strategic management of intellectual property. This book combines the statutory framework of intellectual property, case law, business and legal principles of accounting and valuation, and multiple case studies of successful companies.
书目等附注
Includes bibliographical references and index.
格式化内容附注
1. Short stories; 2. The intellectual property economy; 3. Information assets; 4. Using information assets to create value : creativity, invention, and innovation; 5. Attaching intellectual property to information assets; 6. Strategic implications for business; 7. Strategic considerations in innovation; 8. Linking innovation, business, and intellectual property; 9. Elements of intellectual property strategies from successful companies; 10. The value extraction points-understanding the business model and the value chain; 11. Extracting value from intellectual property; 12. Developing a value creation intellectual property strategy; 13. Implementing the value creation strategy; 14. Acquiring information assets; 15. Protecting information assets; 16. Extracting value from information assets; 17. Managing the program.
Published
New York : Oxford University Press, 2008.
语言
eng
记录出处