9780195338386 0195338383 paperback 9780199713578 electronic book 019971357X electronic book
Alternate Call Number
F 634 ARE.B
Summary
Focuses on the intersection of law and business as it relates to the strategic management of intellectual property. This book combines the statutory framework of intellectual property, case law, business and legal principles of accounting and valuation, and multiple case studies of successful companies.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
1. Short stories; 2. The intellectual property economy; 3. Information assets; 4. Using information assets to create value : creativity, invention, and innovation; 5. Attaching intellectual property to information assets; 6. Strategic implications for business; 7. Strategic considerations in innovation; 8. Linking innovation, business, and intellectual property; 9. Elements of intellectual property strategies from successful companies; 10. The value extraction points-understanding the business model and the value chain; 11. Extracting value from intellectual property; 12. Developing a value creation intellectual property strategy; 13. Implementing the value creation strategy; 14. Acquiring information assets; 15. Protecting information assets; 16. Extracting value from information assets; 17. Managing the program.