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\def\WIPO{World Intellectual Property Organisation}
\)
The business of intellectual property / Christopher M. Arena, Eduardo M. Carreras.
2008
F 634 ARE.B
Available at WIPO Library
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Items
Detalles
Título
The business of intellectual property / Christopher M. Arena, Eduardo M. Carreras.
Descripción
xi, 384 pages ; 24 cm
ISBN
9780195338386
0195338383 paperback
9780199713578 electronic book
019971357X electronic book
0195338383 paperback
9780199713578 electronic book
019971357X electronic book
Número de llamada alternativo
F 634 ARE.B
Resúmen
Focuses on the intersection of law and business as it relates to the strategic management of intellectual property. This book combines the statutory framework of intellectual property, case law, business and legal principles of accounting and valuation, and multiple case studies of successful companies.
Nota de bibliografía, etc.
Includes bibliographical references and index.
Nota de contenido con formato
1. Short stories; 2. The intellectual property economy; 3. Information assets; 4. Using information assets to create value : creativity, invention, and innovation; 5. Attaching intellectual property to information assets; 6. Strategic implications for business; 7. Strategic considerations in innovation; 8. Linking innovation, business, and intellectual property; 9. Elements of intellectual property strategies from successful companies; 10. The value extraction points-understanding the business model and the value chain; 11. Extracting value from intellectual property; 12. Developing a value creation intellectual property strategy; 13. Implementing the value creation strategy; 14. Acquiring information assets; 15. Protecting information assets; 16. Extracting value from information assets; 17. Managing the program.
Publicado
New York : Oxford University Press, 2008.
Lengua(s)
eng
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