The business of intellectual property / Christopher M. Arena, Eduardo M. Carreras.

1. Short stories; 2. The intellectual property economy; 3. Information assets; 4. Using information assets to create value : creativity, invention, and innovation; 5. Attaching intellectual property to information assets; 6. Strategic implications for business; 7. Strategic considerations in innovation; 8. Linking innovation, business, and intellectual property; 9. Elements of intellectual property strategies from successful companies; 10. The value extraction points-understanding the business model and the value chain; 11. Extracting value from intellectual property; 12. Developing a value creation intellectual property strategy; 13. Implementing the value creation strategy; 14. Acquiring information assets; 15. Protecting information assets; 16. Extracting value from information assets; 17. Managing the program.