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Shape trade marks and fast-moving consumer goods / Jenny Bergquist and Duncan Curley.
2008
10 GB
Available at WIPO Library
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Items
Detalles
Título
Shape trade marks and fast-moving consumer goods / Jenny Bergquist and Duncan Curley.
Tipo de elemento
Journal article
Descripción
1 volume ([7] pages) ; [28] cm.
Número de llamada alternativo
10 GB
Nota
Manufacturers of fast-moving goods (FMCG) often develop innovative packaging in order to differentiate their products from the competition in a crowded market. Shape trade marks now offer the possibility of legal protection for FMCG and their packaging, although brand owners have encountered difficulties in attempting to register common shapes of FMCG and simple variations on those shapes.
Serie
European Intellectual Property Review (EIPR) ; 2008, Vol. 30, No. 1, pages 17-24.
Publicado
London, England : Sweet & Maxwell, 2008.
Lengua(s)
eng
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