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\def\WIPO{World Intellectual Property Organisation}
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Shape trade marks and fast-moving consumer goods / Jenny Bergquist and Duncan Curley.
2008
10 GB
Available at WIPO Library
Items
Details
Title
Shape trade marks and fast-moving consumer goods / Jenny Bergquist and Duncan Curley.
Item Type
Journal article
Description
1 volume ([7] pages) ; [28] cm.
Alternate Call Number
10 GB
Note
Manufacturers of fast-moving goods (FMCG) often develop innovative packaging in order to differentiate their products from the competition in a crowded market. Shape trade marks now offer the possibility of legal protection for FMCG and their packaging, although brand owners have encountered difficulties in attempting to register common shapes of FMCG and simple variations on those shapes.
Series
European Intellectual Property Review (EIPR) ; 2008, Vol. 30, No. 1, pages 17-24.
Published
London, England : Sweet & Maxwell, 2008.
Language
English
Record Appears in
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