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Intellectual capital : realizing your company's true value by finding its hidden brainpower / Leif Edvinsson and Michael S. Malone.
1997
B 75 EDV.I
Available at WIPO Library
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Items
Полное описание
Название
Intellectual capital : realizing your company's true value by finding its hidden brainpower / Leif Edvinsson and Michael S. Malone.
Описание
xi, 225 pages : illustrations ; 25 cm.
ISBN
0887308414
9780887308413
9780887308413
Альтернативный идентификационный номер
B 75 EDV.I
Резюме
One of the greatest challenges facing any business today is the gap between its balance sheet and its market valuation. This gap, representing the bulk of a company's true value, consists of indirect assets - organizational knowledge, customer satisfaction, product innovation, employee morale, patents, and trademarks - that never appear in its financial reports. Only in the last few years have companies and academics around the world tackled the challenge of measuring.
Библиографическая и др. запись
Includes bibliographical references (pages 211-216) and index.
Запись форматированного содержания
1. The Hidden Roots of Value
2. The Hidden Capabilities of a Corporation
3. Finding Its Way
4. Navigating Through a New World
5. Real Value: The Financial Focus
6. Real Worth: The Customer Focus
7. Real Work: The Process Focus
8. Real Future: The Renewal and Development Focus
9. Real Life: The Human Focus
10. All Together Now
11. A Common Value
12. A Future Market.
2. The Hidden Capabilities of a Corporation
3. Finding Its Way
4. Navigating Through a New World
5. Real Value: The Financial Focus
6. Real Worth: The Customer Focus
7. Real Work: The Process Focus
8. Real Future: The Renewal and Development Focus
9. Real Life: The Human Focus
10. All Together Now
11. A Common Value
12. A Future Market.
Серия
Серии
Harper Business.
Опубликовано
New York : HarperBusiness, c1997.
Язык(и)
eng
Запись имеется в
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