One of the greatest challenges facing any business today is the gap between its balance sheet and its market valuation. This gap, representing the bulk of a company's true value, consists of indirect assets - organizational knowledge, customer satisfaction, product innovation, employee morale, patents, and trademarks - that never appear in its financial reports. Only in the last few years have companies and academics around the world tackled the challenge of measuring.
Bibliography, etc. Note
Includes bibliographical references (pages 211-216) and index.
Formatted Contents Note
1. The Hidden Roots of Value 2. The Hidden Capabilities of a Corporation 3. Finding Its Way 4. Navigating Through a New World 5. Real Value: The Financial Focus 6. Real Worth: The Customer Focus 7. Real Work: The Process Focus 8. Real Future: The Renewal and Development Focus 9. Real Life: The Human Focus 10. All Together Now 11. A Common Value 12. A Future Market.