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Intellectual capital : realizing your company's true value by finding its hidden brainpower / Leif Edvinsson and Michael S. Malone.
1997
B 75 EDV.I
Disponible à WIPO Library
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Articles
Détails
Titre
Intellectual capital : realizing your company's true value by finding its hidden brainpower / Leif Edvinsson and Michael S. Malone.
Description
xi, 225 pages : illustrations ; 25 cm.
ISBN
0887308414
9780887308413
9780887308413
Autre cote
B 75 EDV.I
Résumé
One of the greatest challenges facing any business today is the gap between its balance sheet and its market valuation. This gap, representing the bulk of a company's true value, consists of indirect assets - organizational knowledge, customer satisfaction, product innovation, employee morale, patents, and trademarks - that never appear in its financial reports. Only in the last few years have companies and academics around the world tackled the challenge of measuring.
Bibliographie, remarque
Includes bibliographical references (pages 211-216) and index.
Remarque du contenu formatté
1. The Hidden Roots of Value
2. The Hidden Capabilities of a Corporation
3. Finding Its Way
4. Navigating Through a New World
5. Real Value: The Financial Focus
6. Real Worth: The Customer Focus
7. Real Work: The Process Focus
8. Real Future: The Renewal and Development Focus
9. Real Life: The Human Focus
10. All Together Now
11. A Common Value
12. A Future Market.
2. The Hidden Capabilities of a Corporation
3. Finding Its Way
4. Navigating Through a New World
5. Real Value: The Financial Focus
6. Real Worth: The Customer Focus
7. Real Work: The Process Focus
8. Real Future: The Renewal and Development Focus
9. Real Life: The Human Focus
10. All Together Now
11. A Common Value
12. A Future Market.
Série
Série
Harper Business.
Publié
New York : HarperBusiness, c1997.
Langue
Anglais
Le document apparaît dans
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