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Intellectual capital : realizing your company's true value by finding its hidden brainpower / Leif Edvinsson and Michael S. Malone.
1997
B 75 EDV.I
Available at WIPO Library
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Items
تفاصيل
Title
Intellectual capital : realizing your company's true value by finding its hidden brainpower / Leif Edvinsson and Michael S. Malone.
الوصف
xi, 225 pages : illustrations ; 25 cm.
الرقم الدولي المعياري للكتاب
0887308414
9780887308413
9780887308413
Alternate Call Number
B 75 EDV.I
ملخص
One of the greatest challenges facing any business today is the gap between its balance sheet and its market valuation. This gap, representing the bulk of a company's true value, consists of indirect assets - organizational knowledge, customer satisfaction, product innovation, employee morale, patents, and trademarks - that never appear in its financial reports. Only in the last few years have companies and academics around the world tackled the challenge of measuring.
ملاحظة الفهرس, إلخ
Includes bibliographical references (pages 211-216) and index.
ملاحظة المحتويات المنسقة
1. The Hidden Roots of Value
2. The Hidden Capabilities of a Corporation
3. Finding Its Way
4. Navigating Through a New World
5. Real Value: The Financial Focus
6. Real Worth: The Customer Focus
7. Real Work: The Process Focus
8. Real Future: The Renewal and Development Focus
9. Real Life: The Human Focus
10. All Together Now
11. A Common Value
12. A Future Market.
2. The Hidden Capabilities of a Corporation
3. Finding Its Way
4. Navigating Through a New World
5. Real Value: The Financial Focus
6. Real Worth: The Customer Focus
7. Real Work: The Process Focus
8. Real Future: The Renewal and Development Focus
9. Real Life: The Human Focus
10. All Together Now
11. A Common Value
12. A Future Market.
السلسلة
السلسلة
Harper Business.
Published
New York : HarperBusiness, c1997.
اللغة(لغات)
eng
السجل يظهر فى
Added Corporate Author