\(
\def\WIPO{World Intellectual Property Organisation}
\)
Intellectual capital : realizing your company's true value by finding its hidden brainpower / Leif Edvinsson and Michael S. Malone.
1997
B 75 EDV.I
Available at WIPO Library
Items
Details
Title
Intellectual capital : realizing your company's true value by finding its hidden brainpower / Leif Edvinsson and Michael S. Malone.
Description
xi, 225 pages : illustrations ; 25 cm.
ISBN
0887308414
9780887308413
9780887308413
Alternate Call Number
B 75 EDV.I
Summary
One of the greatest challenges facing any business today is the gap between its balance sheet and its market valuation. This gap, representing the bulk of a company's true value, consists of indirect assets - organizational knowledge, customer satisfaction, product innovation, employee morale, patents, and trademarks - that never appear in its financial reports. Only in the last few years have companies and academics around the world tackled the challenge of measuring.
Bibliography, etc. Note
Includes bibliographical references (pages 211-216) and index.
Formatted Contents Note
1. The Hidden Roots of Value
2. The Hidden Capabilities of a Corporation
3. Finding Its Way
4. Navigating Through a New World
5. Real Value: The Financial Focus
6. Real Worth: The Customer Focus
7. Real Work: The Process Focus
8. Real Future: The Renewal and Development Focus
9. Real Life: The Human Focus
10. All Together Now
11. A Common Value
12. A Future Market.
2. The Hidden Capabilities of a Corporation
3. Finding Its Way
4. Navigating Through a New World
5. Real Value: The Financial Focus
6. Real Worth: The Customer Focus
7. Real Work: The Process Focus
8. Real Future: The Renewal and Development Focus
9. Real Life: The Human Focus
10. All Together Now
11. A Common Value
12. A Future Market.
Series
Series
Harper Business.
Published
New York : HarperBusiness, c1997.
Language
English
Record Appears in
all
Added Corporate Author
Skandia.