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Brand protection matters / by Belinda Isaac.
2000
K 332 ISA.B
Available at WIPO Library
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Items
详细记录
Title
Brand protection matters / by Belinda Isaac.
Author
描述
xxxiv, 340 pages : illustrations (some color) ; 26 cm
国际图书编号
0421569301
9780421569300
9780421569300
Alternate Call Number
K 332 ISA.B
摘要
"Brand Protection Matters informs the reader of the various legal means available to protect brands (including copyright, trade marks, patents, design, etc.) and provides practical advice on how different aspects of a brand can be protected." "Starting with analysis of a brand, the book considers the subject of brand protection from both a marketing and a legal perspective. The author considers each aspect of a brand separately (that is, its shape, packaging, marketing, advertising, etc.) to provide a comprehensive overview of the position. The book concludes with an analysis of the shortcomings of the current legal regime and puts forward a proposal to fill the gaps."--BOOK JACKET.
书目等附注
Includes bibliographical references (pages [311]-317) and index.
系列
Published
London : Sweet & Maxwell, 2000.
语言
eng
记录出处
Review
"Brand Protection Matters informs the reader of the various legal means available to protect brands (including copyright, trade marks, patents, design, etc.) and provides practical advice on how different aspects of a brand can be protected." "Starting with analysis of a brand, the book considers the subject of brand protection from both a marketing and a legal perspective. The author considers each aspect of a brand separately (that is, its shape, packaging, marketing, advertising, etc.) to provide a comprehensive overview of the position. The book concludes with an analysis of the shortcomings of the current legal regime and puts forward a proposal to fill the gaps."--BOOK JACKET.