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\def\WIPO{World Intellectual Property Organisation}
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Brand protection matters / by Belinda Isaac.
2000
K 332 ISA.B
Available at WIPO Library
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Items
Detalles
Título
Brand protection matters / by Belinda Isaac.
Autor
Descripción
xxxiv, 340 pages : illustrations (some color) ; 26 cm
ISBN
0421569301
9780421569300
9780421569300
Número de llamada alternativo
K 332 ISA.B
Resúmen
"Brand Protection Matters informs the reader of the various legal means available to protect brands (including copyright, trade marks, patents, design, etc.) and provides practical advice on how different aspects of a brand can be protected." "Starting with analysis of a brand, the book considers the subject of brand protection from both a marketing and a legal perspective. The author considers each aspect of a brand separately (that is, its shape, packaging, marketing, advertising, etc.) to provide a comprehensive overview of the position. The book concludes with an analysis of the shortcomings of the current legal regime and puts forward a proposal to fill the gaps."--BOOK JACKET.
Nota de bibliografía, etc.
Includes bibliographical references (pages [311]-317) and index.
Serie
Publicado
London : Sweet & Maxwell, 2000.
Lengua(s)
eng
El registro aparece en
Review
"Brand Protection Matters informs the reader of the various legal means available to protect brands (including copyright, trade marks, patents, design, etc.) and provides practical advice on how different aspects of a brand can be protected." "Starting with analysis of a brand, the book considers the subject of brand protection from both a marketing and a legal perspective. The author considers each aspect of a brand separately (that is, its shape, packaging, marketing, advertising, etc.) to provide a comprehensive overview of the position. The book concludes with an analysis of the shortcomings of the current legal regime and puts forward a proposal to fill the gaps."--BOOK JACKET.