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\def\WIPO{World Intellectual Property Organisation}
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Brand protection matters / by Belinda Isaac.
2000
K 332 ISA.B
Available at WIPO Library
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Items
Полное описание
Title
Brand protection matters / by Belinda Isaac.
Author
Описание
xxxiv, 340 pages : illustrations (some color) ; 26 cm
ISBN
0421569301
9780421569300
9780421569300
Alternate Call Number
K 332 ISA.B
Резюме
"Brand Protection Matters informs the reader of the various legal means available to protect brands (including copyright, trade marks, patents, design, etc.) and provides practical advice on how different aspects of a brand can be protected." "Starting with analysis of a brand, the book considers the subject of brand protection from both a marketing and a legal perspective. The author considers each aspect of a brand separately (that is, its shape, packaging, marketing, advertising, etc.) to provide a comprehensive overview of the position. The book concludes with an analysis of the shortcomings of the current legal regime and puts forward a proposal to fill the gaps."--BOOK JACKET.
Библиографическая и др. запись
Includes bibliographical references (pages [311]-317) and index.
Серия
Published
London : Sweet & Maxwell, 2000.
Язык(и)
eng
Запись имеется в
Review
"Brand Protection Matters informs the reader of the various legal means available to protect brands (including copyright, trade marks, patents, design, etc.) and provides practical advice on how different aspects of a brand can be protected." "Starting with analysis of a brand, the book considers the subject of brand protection from both a marketing and a legal perspective. The author considers each aspect of a brand separately (that is, its shape, packaging, marketing, advertising, etc.) to provide a comprehensive overview of the position. The book concludes with an analysis of the shortcomings of the current legal regime and puts forward a proposal to fill the gaps."--BOOK JACKET.