\(
\def\WIPO{World Intellectual Property Organisation}
\)
Brand protection matters / by Belinda Isaac.
2000
K 332 ISA.B
Available at WIPO Library
شكل
| تنسيق | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DataCite | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |
Items
تفاصيل
Title
Brand protection matters / by Belinda Isaac.
Author
الوصف
xxxiv, 340 pages : illustrations (some color) ; 26 cm
الرقم الدولي المعياري للكتاب
0421569301
9780421569300
9780421569300
Alternate Call Number
K 332 ISA.B
ملخص
"Brand Protection Matters informs the reader of the various legal means available to protect brands (including copyright, trade marks, patents, design, etc.) and provides practical advice on how different aspects of a brand can be protected." "Starting with analysis of a brand, the book considers the subject of brand protection from both a marketing and a legal perspective. The author considers each aspect of a brand separately (that is, its shape, packaging, marketing, advertising, etc.) to provide a comprehensive overview of the position. The book concludes with an analysis of the shortcomings of the current legal regime and puts forward a proposal to fill the gaps."--BOOK JACKET.
ملاحظة الفهرس, إلخ
Includes bibliographical references (pages [311]-317) and index.
السلسلة
Published
London : Sweet & Maxwell, 2000.
اللغة(لغات)
eng
السجل يظهر فى
Review
"Brand Protection Matters informs the reader of the various legal means available to protect brands (including copyright, trade marks, patents, design, etc.) and provides practical advice on how different aspects of a brand can be protected." "Starting with analysis of a brand, the book considers the subject of brand protection from both a marketing and a legal perspective. The author considers each aspect of a brand separately (that is, its shape, packaging, marketing, advertising, etc.) to provide a comprehensive overview of the position. The book concludes with an analysis of the shortcomings of the current legal regime and puts forward a proposal to fill the gaps."--BOOK JACKET.