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Rembrandts in the attic : unlocking the hidden value of patents / Kevin G. Rivette, David Kline.
2000
G 191 RIV.R
Available at WIPO Library
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Items
Полное описание
Название
Rembrandts in the attic : unlocking the hidden value of patents / Kevin G. Rivette, David Kline.
Описание
xv, 221 pages : illustrations ; 24 cm
ISBN
0875848990 alk. paper
0585319456 electronic book
9780585319452 electronic book
9780875848990 alk. paper
0585319456 electronic book
9780585319452 electronic book
9780875848990 alk. paper
Альтернативный идентификационный номер
G 191 RIV.R
Резюме
"With Rembrandts in the Attic, authors Kevin Rivette and David Kline provide the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios." "Rembrandts in the Attic is a strategy guide that demonstrates the cross-functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain. The book will enable readers to map out technology trends and convergences, uncover the strategies and capabilities of friends and foes alike, and strengthen the competitive efforts of every functional unit in the enterprise, from R & D and marketing to finance, human resources, and mergers and acquisitions."--Jacket.
Библиографическая и др. запись
Includes bibliographical references and index.
Запись форматированного содержания
1. The new competitive battlefield
2. Restoring the lost art of patent strategy
3. The new CEO challenge
4. Supercharging R&D through patent planning
5. Gaining financial leverage through patent mining
6. Patent mapping your business development strategy
7. Surviving the Internet patent wars.
2. Restoring the lost art of patent strategy
3. The new CEO challenge
4. Supercharging R&D through patent planning
5. Gaining financial leverage through patent mining
6. Patent mapping your business development strategy
7. Surviving the Internet patent wars.
Серия
Опубликовано
Boston, Mass. : Harvard Business School Press, c2000.
Язык(и)
eng
Запись имеется в
Review
"With Rembrandts in the Attic, authors Kevin Rivette and David Kline provide the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios." "Rembrandts in the Attic is a strategy guide that demonstrates the cross-functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain. The book will enable readers to map out technology trends and convergences, uncover the strategies and capabilities of friends and foes alike, and strengthen the competitive efforts of every functional unit in the enterprise, from R & D and marketing to finance, human resources, and mergers and acquisitions."--Jacket.