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Rembrandts in the attic : unlocking the hidden value of patents / Kevin G. Rivette, David Kline.
2000
G 191 RIV.R
Disponible à WIPO Library
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Articles
Détails
Title
Rembrandts in the attic : unlocking the hidden value of patents / Kevin G. Rivette, David Kline.
Description
xv, 221 pages : illustrations ; 24 cm
ISBN
0875848990 alk. paper
0585319456 electronic book
9780585319452 electronic book
9780875848990 alk. paper
0585319456 electronic book
9780585319452 electronic book
9780875848990 alk. paper
Alternate Call Number
G 191 RIV.R
Résumé
"With Rembrandts in the Attic, authors Kevin Rivette and David Kline provide the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios." "Rembrandts in the Attic is a strategy guide that demonstrates the cross-functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain. The book will enable readers to map out technology trends and convergences, uncover the strategies and capabilities of friends and foes alike, and strengthen the competitive efforts of every functional unit in the enterprise, from R & D and marketing to finance, human resources, and mergers and acquisitions."--Jacket.
Bibliographie, remarque
Includes bibliographical references and index.
Remarque du contenu formatté
1. The new competitive battlefield
2. Restoring the lost art of patent strategy
3. The new CEO challenge
4. Supercharging R&D through patent planning
5. Gaining financial leverage through patent mining
6. Patent mapping your business development strategy
7. Surviving the Internet patent wars.
2. Restoring the lost art of patent strategy
3. The new CEO challenge
4. Supercharging R&D through patent planning
5. Gaining financial leverage through patent mining
6. Patent mapping your business development strategy
7. Surviving the Internet patent wars.
Série
Published
Boston, Mass. : Harvard Business School Press, c2000.
Langue
Anglais
Le document apparaît dans
Review
"With Rembrandts in the Attic, authors Kevin Rivette and David Kline provide the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios." "Rembrandts in the Attic is a strategy guide that demonstrates the cross-functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain. The book will enable readers to map out technology trends and convergences, uncover the strategies and capabilities of friends and foes alike, and strengthen the competitive efforts of every functional unit in the enterprise, from R & D and marketing to finance, human resources, and mergers and acquisitions."--Jacket.