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Rembrandts in the attic : unlocking the hidden value of patents / Kevin G. Rivette, David Kline.
2000
G 191 RIV.R
Available at WIPO Library
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Items
تفاصيل
Title
Rembrandts in the attic : unlocking the hidden value of patents / Kevin G. Rivette, David Kline.
الوصف
xv, 221 pages : illustrations ; 24 cm
الرقم الدولي المعياري للكتاب
0875848990 alk. paper
0585319456 electronic book
9780585319452 electronic book
9780875848990 alk. paper
0585319456 electronic book
9780585319452 electronic book
9780875848990 alk. paper
Alternate Call Number
G 191 RIV.R
ملخص
"With Rembrandts in the Attic, authors Kevin Rivette and David Kline provide the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios." "Rembrandts in the Attic is a strategy guide that demonstrates the cross-functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain. The book will enable readers to map out technology trends and convergences, uncover the strategies and capabilities of friends and foes alike, and strengthen the competitive efforts of every functional unit in the enterprise, from R & D and marketing to finance, human resources, and mergers and acquisitions."--Jacket.
ملاحظة الفهرس, إلخ
Includes bibliographical references and index.
ملاحظة المحتويات المنسقة
1. The new competitive battlefield
2. Restoring the lost art of patent strategy
3. The new CEO challenge
4. Supercharging R&D through patent planning
5. Gaining financial leverage through patent mining
6. Patent mapping your business development strategy
7. Surviving the Internet patent wars.
2. Restoring the lost art of patent strategy
3. The new CEO challenge
4. Supercharging R&D through patent planning
5. Gaining financial leverage through patent mining
6. Patent mapping your business development strategy
7. Surviving the Internet patent wars.
السلسلة
Published
Boston, Mass. : Harvard Business School Press, c2000.
اللغة(لغات)
eng
السجل يظهر فى
Review
"With Rembrandts in the Attic, authors Kevin Rivette and David Kline provide the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios." "Rembrandts in the Attic is a strategy guide that demonstrates the cross-functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain. The book will enable readers to map out technology trends and convergences, uncover the strategies and capabilities of friends and foes alike, and strengthen the competitive efforts of every functional unit in the enterprise, from R & D and marketing to finance, human resources, and mergers and acquisitions."--Jacket.