0875848990 alk. paper 0585319456 electronic book 9780585319452 electronic book 9780875848990 alk. paper
Alternate Call Number
G 191 RIV.R
Summary
"With Rembrandts in the Attic, authors Kevin Rivette and David Kline provide the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios." "Rembrandts in the Attic is a strategy guide that demonstrates the cross-functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain. The book will enable readers to map out technology trends and convergences, uncover the strategies and capabilities of friends and foes alike, and strengthen the competitive efforts of every functional unit in the enterprise, from R & D and marketing to finance, human resources, and mergers and acquisitions."--Jacket.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
1. The new competitive battlefield 2. Restoring the lost art of patent strategy 3. The new CEO challenge 4. Supercharging R&D through patent planning 5. Gaining financial leverage through patent mining 6. Patent mapping your business development strategy 7. Surviving the Internet patent wars.
"With Rembrandts in the Attic, authors Kevin Rivette and David Kline provide the first practical and strategic guide that shows CEOs and other managers how to unlock the enormous financial and competitive power hidden in their patent portfolios." "Rembrandts in the Attic is a strategy guide that demonstrates the cross-functional value companies can gain by using patents and the gold mine of competitive intelligence that they contain. The book will enable readers to map out technology trends and convergences, uncover the strategies and capabilities of friends and foes alike, and strengthen the competitive efforts of every functional unit in the enterprise, from R & D and marketing to finance, human resources, and mergers and acquisitions."--Jacket.