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\def\WIPO{World Intellectual Property Organisation}
\)
Golden rules for licensing success.
2010
GB 139
Details
Title
Golden rules for licensing success.
Item Type
Journal article
Description
GB 139 July 2010 ; [28] cm
ISSN
2044-7175
Alternate Call Number
GB 139
Summary
Price negotiations, relationship building and contractual discussions all help to complicate licensing. So much so that some of the fundamentals can get missed, says Guy Oliver of Innography. To suggest the process of licensing a product is complicated is a significant understatement. Licensing professionals know that inherently; though it might not be commonly understood more widely within the business. Unfortunately, as a result, the processes most organisations follow when licensing their tends to be less than optimal.
Published
London, England: Informa, U.K. 2010.
Language
English
Record Appears in
all