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\def\WIPO{World Intellectual Property Organisation}
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Golden rules for licensing success.
2010
GB 139
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详细记录
Title
Golden rules for licensing success.
项目类型
Journal article
描述
GB 139 July 2010 ; [28] cm
国际标准期刊编号
2044-7175
Alternate Call Number
GB 139
摘要
Price negotiations, relationship building and contractual discussions all help to complicate licensing. So much so that some of the fundamentals can get missed, says Guy Oliver of Innography. To suggest the process of licensing a product is complicated is a significant understatement. Licensing professionals know that inherently; though it might not be commonly understood more widely within the business. Unfortunately, as a result, the processes most organisations follow when licensing their tends to be less than optimal.
Published
London, England: Informa, U.K. 2010.
语言
eng
记录出处